Since 1997 through the present (2010), D/R has created and implemented campaigns for a wide range of Portuguese wine organizations, including: The Portuguese Trade Commission (AICEP), ViniPortugal, G7, Vinho Verde, Porto Wine Institute (IVDP), Fenadegas, and Instituto do Vinho da Madeira (IVBAM). Range of recent tactics for ViniPortugal include the following.

Grand Tastings

These annual events, which include approximately 50 producers, have taken place in both classic and trendy venues, ranging from the Waldorf Astoria, The Essex House, Cipriani 42nd Street, Altman Building to City Winery. Helped to coordinate educational seminars. Trade tastings were also held in earlier years in Miami, Chicago, Boston and Jersey City.

We helped plan participation in other major tastings, such as the New York Wine Expo, including sponsorships and educational tasting seminars.

Advertising

In conjunction with the major tasting, we coordinated an advertising effort, which included print ads, as well as web banners, advertorials and calendar listings.

Press Luncheons and City Dinners

These smaller scale events, oriented to key wine press, were held at a range of top restaurants, from Eleven Madison and Gramercy Tavern to Aldea. A Portuguese winemaker or winemakers were present, and guests included trade, traditional press, and bloggers.

Press Trips

Approximately once a year, we put together and accompanied a small group of key press to a variety of major wine regions..

Importer and Distributor Contact

In addition to semi-annual meetings with management and sales personnel of leading importers and distributors, we communicated regularly, serving as the information clearing house for upcoming promotional activities.

Retailer Programs

We conducted in-store tastings, created special wine display racks and other shelf and floor displays..

Website & Printed Promotional Material

Contributed to the design and content of the new website, and to other key promotional materials.